IKON Bloom Rayan


If you’re always outdoors, or into the outdoorsy aesthetic, you need a foundation of durable pieces built to last. Based on vintage workwear and military-inspired essentials, you’ll find styles that are functional and look good together or separate.

  1. Puffer Vest: Keeps in the heat while allowing you to move freely. Add your favorite flannel underneath.
  2. Half-Zip Sweater: Has the same versatility as your favorite crewneck with some ventilation if you overheat.
  3. Raw Denim: Aside from the go-with-everything indigo, it’s fun to break them in when you know every crease is based on how you move.
  4. Corduroy Shirt: Works great as a mid-layer, and its rich fabric wears in nicely while adding a cool textured element.
  5. Chukka Boots: Sturdy, comfortable and pulls off that rustic aesthetic in an effortless way, regardless if you’re dressed up or down.
  6. Chunky Cardigan: Can double as a jacket with heavyweight staples underneath. You choose how loud or subtle you want it to be.
  7. Colored Jeans: Earth tones mix up the everyday and are easy to match back to (try greens, tans and navys).
  8. Henley T-Shirt: A step above a basic tee and perfect for those times when you need different tiers of warmth.
  9. Flannel Shirt: Cozy, comes in a ton of plaids and patterns and readily pairs with tees and under jackets.


You like to keep your look on the dressier side, even during down time. Create a collection of trustworthy staples that balance that fine line between smart and casual, and work well together so you can easily power through your mornings.

  1. Colorful Pants: An easy way to refresh your everyday look. Trade in your usual pair for these, and keep the rest business as usual.
  2. Performance Polo: A level above a t-shirt but equally relaxed with invisible technology. Go from the golf course to the market in stride.
  3. Fleece Vest: Allows you to move freely but still keeps you warm without overheating. Equally as cool over a flannel or a gingham dress shirt.
  4. Soft-Washed Shirt: Tailored meets casual. Wrinkled to perfection and feels like you’ve owned it forever.
  5. Neutral Blazer: Instantly sharpens up your outfit overall and works year-round. If it’s extra cold, just throw a topcoat on top.
  6. Dress Shirt: Once you nail your fit, you should have an arsenal of checkered shirts in your closet for work, dates and dinners.
  7. V-Neck Sweater: So many ways to wear it: alone, over a collared shirt, layered with a jacket. It also adds a casual spin to a blazer.
  8. Leather Oxfords: Worth the investment once you see how much wear you get out of them. Think work, weddings, date nights and casual hangs.
  9. Tailored Pants: Half a suit is more versatile than you think. Dress them down with minimal sneakers and a solid sweatshirt.


A chill vibe is a major part of your lifestyle, and you’re at your happiest when close to the beach. It’s time to bring the vacation mood to your closet with easy fits, a washed out color palette an a “float-on” attitude.

  1. Hooded Sweater: It’s your favorite loungewear, taken up a notch. Add some joggers for a cozy night in or pair with dark denim if you’re heading out for the night.
  2. Textured Sweater: Sometimes you need more than a t-shirt, but less than a jacket and that’s where this pieces comes in.
  3. Garment-Dyed Chinos: Color = fun. Now’s your chance to experiment with your favorite shades in pants that have been washed for superior softness.
  4. All-Over Print Shirt: You can pick a big, bold print or something subtle—either way, it breaks up the usual suspects in a good way.
  5. Swim Shorts: It’s good to have a pair handy since you never know when you might pull over and take a dip. A fun print looks good out of the water, too.
  6. Striped T-Shirt: Comfy, easy to wear and packable. Time to ride the wave of stripes, which look good on everyone and fit into any atmosphere.
  7. Flannel Shirt: Supersoft, easy to toss over t-shirts or ball up and toss into a bag while traveling.
  8. Pocket T-Shirt: Vary your rotation of essentials with beachy colors and details, such as pockets.
  9. High-Top Sneakers: Hit the pavement in shoes that provide support and look great at the same time.


Plaids, stripes and collegiate colors are a big part of the all-American aesthetic. Pack your wardrobe with a few signature pieces made to endure trends and effortlessly jump across different styles.



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